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10 Best Eyeshadow Primers 2025 in the United States
#1
Winner
Elizabeth Mott Thank Me Later Eye Primer – Long-Lasting, Matte Eyeshadow Base for Oily Lids & Crease-Free Wear – Pore Minimizer, Wrinkle-Filling, Shine Control Formula – Smudge-Proof, Lightweight, 10g
The Elizabeth Mott Thank Me Later Eye Primer stands out in the eyeshadow primer category with its unique blend of benefits that cater to a variety of users, including those with mature skin. One of its main strengths is the ability to grip eyeshadow, ensuring vibrant color payoff and reducing fallout, which can be particularly beneficial for makeup enthusiasts seeking long-lasting wear. The lightweight, non-greasy formula is another positive feature; it feels comfortable on the skin and minimizes the need for touch-ups throughout the day. Additionally, it includes skin-friendly ingredients that help to even out skin tone and conceal fine lines, making it an excellent choice for those concerned about aging skin.
Rating
9.7
Chosen by1,409
Formula
Finish
Longevity
Most important from
41523 reviews
#2
Urban Decay Anti-Aging Eyeshadow Primer Potion (Full Size), Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup - 0.33 fl oz
The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.
Rating
9.4
Formula
Tint
Longevity
Most important from
3918 reviews
#3
e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free
The e.l.f. Lock It Down Eyeshadow Primer is designed to provide a smooth, creamy base for your eyeshadow, making it easier to apply and longer-lasting. Ideal for all skin types, this primer offers a sheer finish that can intensify the color of both liquid and powder eyeshadows. Users will appreciate that it helps prevent smudging and creasing, ensuring your eye look stays intact throughout the day.
Rating
9.1
Longevity
Most important from
1277 reviews
Top 10 Best Eyeshadow Primers 2025 in the United States
#1
Winner
9.7 score
Elizabeth Mott Thank Me Later Eye Primer – Long-Lasting, Matte Eyeshadow Base for Oily Lids & Crease-Free Wear – Pore Minimizer, Wrinkle-Filling, Shine Control Formula – Smudge-Proof, Lightweight, 10g
Elizabeth Mott Thank Me Later Eye Primer – Long-Lasting, Matte Eyeshadow Base for Oily Lids & Crease-Free Wear – Pore Minimizer, Wrinkle-Filling, Shine Control Formula – Smudge-Proof, Lightweight, 10g
Formula: Lightweight, non-greasy
Longevity: Long-lasting wear
Ingredients: Skin-friendly ingredients
Chosen by 1409 this week
Urban Decay Anti-Aging Eyeshadow Primer Potion (Full Size), Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup - 0.33 fl oz
Urban Decay Anti-Aging Eyeshadow Primer Potion (Full Size), Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup - 0.33 fl oz
Formula: cream-based
Tint: nude
Longevity: all day
Ingredients: Dermaxyl, Kalpariane
e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free
e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free
Formula: Cream
Finish: Sheer
Longevity: Increases wear time
Ingredients: Skin-loving, vegan, cruelty-free
Urban Decay Eyeshadow Primer Potion (Travel Size), Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible -0.16 fl oz
Urban Decay Eyeshadow Primer Potion (Travel Size), Award-winning Nude Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, Dries Invisible -0.16 fl oz
Formula: vegan, cruelty-free
Finish: dries invisibly
Longevity: long-lasting
Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)
Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)
Formula: Lightweight, crease-proof
Finish: Invisible
Tint: Nude
Longevity: Long-lasting
Ingredients: Vegan, cruelty-free
Related Products
Up to 13% off
Urban Decay Shimmer Eyeshadow Primer Potion Sin, Shimmer Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, All Skin Tones, Vegan - 0.33 fl oz
Urban Decay Shimmer Eyeshadow Primer Potion Sin, Shimmer Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, All Skin Tones, Vegan - 0.33 fl oz
Formula: polymer technology
Finish: smooth and shimmery
Tint: creamy, pale nude
Longevity: all-day wear
Urban Decay Matte Eyeshadow Primer Potion Eden, Matte Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, All Skin Tones, Vegan - 0.33 fl oz
Urban Decay Matte Eyeshadow Primer Potion Eden, Matte Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, All Skin Tones, Vegan - 0.33 fl oz
Formula: cream-based
Finish: nude matte
Tint: nude
Longevity: all day
Ingredients: vegan, cruelty-free, paraben-free
Too Faced Shadow Insurance 24-Hour Eye Shadow Primer | Long Lasting + Waterproof, 0.2 Fl Oz
Too Faced Shadow Insurance 24-Hour Eye Shadow Primer | Long Lasting + Waterproof, 0.2 Fl Oz
Formula: Vegan, cruelty-free
Finish: Translucent
Longevity: 24 hours
#10
7.0 score
Smashbox Photo Finish Intensify 24 Hour Eye Shadow Primer | Nourishing, Long Lasting + Vitamin E, 0.34 Fl Oz
Smashbox Photo Finish Intensify 24 Hour Eye Shadow Primer | Nourishing, Long Lasting + Vitamin E, 0.34 Fl Oz
Formula: Nourishing, with Vitamin E
Finish: Clear
Longevity: Up to 24 hours
Ingredients: Vitamin E
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Buying Guide for the Best Eyeshadow Primers
Choosing the right eyeshadow primer can make a significant difference in the longevity and vibrancy of your eyeshadow. An eyeshadow primer is a base applied to the eyelids before eyeshadow to help it adhere better, prevent creasing, and enhance color payoff. When selecting an eyeshadow primer, consider your skin type, the type of eyeshadow you use, and the look you want to achieve. Here are some key specifications to consider when choosing an eyeshadow primer.FormulaThe formula of an eyeshadow primer is crucial because it determines how well the product will perform on your eyelids. There are different types of formulas, including cream, gel, and liquid. Cream formulas are great for dry skin as they provide extra moisture. Gel formulas are lightweight and suitable for oily skin as they help control excess oil. Liquid formulas are versatile and work well for most skin types. Choose a formula that complements your skin type to ensure the primer stays put and enhances your eyeshadow.
FinishThe finish of an eyeshadow primer can affect the final look of your eyeshadow. Primers come in various finishes such as matte, satin, and shimmer. A matte finish is ideal for those who want a natural look or have oily eyelids, as it helps control shine. A satin finish provides a subtle sheen and is suitable for normal to dry skin types. A shimmer finish adds a touch of sparkle and is perfect for creating glamorous or festive looks. Consider the type of eyeshadow looks you prefer and choose a primer with a finish that complements them.
TintEyeshadow primers can be tinted or clear. Tinted primers can help even out the skin tone on your eyelids, cover discoloration, and enhance the color of your eyeshadow. Clear primers are more versatile and can be used with any eyeshadow color without altering its shade. If you have visible veins or discoloration on your eyelids, a tinted primer can provide a smooth, even base. If you prefer a more natural look or use a variety of eyeshadow colors, a clear primer might be the best choice.
LongevityThe longevity of an eyeshadow primer refers to how long it can keep your eyeshadow in place without fading or creasing. Some primers are designed to provide long-lasting wear for up to 24 hours, while others may offer moderate wear for 8-12 hours. If you need your eyeshadow to last all day or through a special event, opt for a primer with long-lasting claims. For everyday use, a primer with moderate longevity may be sufficient. Consider your daily routine and how long you need your eyeshadow to stay put when choosing a primer.
IngredientsThe ingredients in an eyeshadow primer can affect its performance and suitability for your skin. Look for primers that are free from harmful chemicals like parabens, sulfates, and phthalates. If you have sensitive skin, choose a primer with gentle, hypoallergenic ingredients. Some primers also contain beneficial ingredients like vitamins and antioxidants that can nourish and protect the delicate skin on your eyelids. Always check the ingredient list to ensure the primer is safe and suitable for your skin type.